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These cookies do not store any personally identifiable information. The signal from both video cameras is then sent to a computer, where the recordings are overlapped and, with the help of a special software, the results are decoded and analyzed.
Apicola Costache, leader in the production and distribution of honey on the local market. The equipment used in neuromarketing research. The data is collected with the help of a galvanometer, a highly precise and sensitive electric device that measures and displays the result directly.
It is frequently used as a zero device that measures low intensity currents and voltages micro-ammeters, micro-voltmeters or micro-coulomb charges the quantometer.
It is the first technology used to analyze consumer behavior through visual perceptions in the real or apciola world.
We are glad to announce you the first client open to the most advanced techniques of marketing research: EEG is a technology initially designed for the diagnose of neuronal disorders, which records the brain waves the electric potentials of the spontaneous activity of the cortical neurons. The sensors are connected to two adaptors, which enable us to record and monitor the cerebral fluctuations.
As I was telling luema in the previous article, Buyerbrain is preparing for the first commercial neuromarketing research in Romania, using such techniques as EEG, GSK and eye-tracking glasses. Strictly Necessary Cookies Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.
All information these cookies collect is aggregated and therefore anonymous. In neuromarketing research, it is used to identify the elements that appeal to the consumer or those that cause their dislike.
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It allows the user to interact naturally with mobile devices like I-Pads, I-Phones etc. These elements can be inferred from the analysis of the neuronal reaction towards a certain product. If you do not allow these cookies, you will experience less targeted advertising. The Galvanic Skin Response GSR is a psychological testing technique that consists of measuring the electric conductibility of the skin, in order to determine how aware the consumer is of a certain commercial. You can adjust all of your cookie settings by navigating the tabs on the left hand side.
The study is a comparative research consisting of two tests: The data can be used in positioning researches, product placement studies and the commercials visual presentations.
The equipment used in neuromarketing research
The study is based on a comparative approach combining classical research methods such as the questionnaire and neuroimaging ones. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
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The first Romanian commercial research using neuroimaging techniques takes place on the 18th and 19th of October.