BALAURE V MARKETING PDF

BALAURE V MARKETING PDF

Documents Similar To Balaure Marketing. Balaure – Marketing. Uploaded by. iulia – andreea · Balaure Marketing. Uploaded by. Dragoș Porumb · 2. C-âtoiu, I. References Armstrong, G., Kotler, P.: Marketing. An Introduction, 12th edn. Pearson Education, Inc, New Jersey () Balaure, V., C ̆atoiu, I., Veghes. Public and Nonprofit Marketing: Proceedings Lucica Matei, José Luis Vázquez- Burguete Balaure, V. et al. (), Marketing, ediţia a II-a, Uranus, Bucureşti 2.

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Textbook for students Bucharest: In Romania, it was acknowledged that the degree of usage of measurement instruments from management is rather scarce when employed in the external valaure communication.

A graphic representation of the activities can be achieved at all levels with the help of the Gantt Diagram. Luca GP, Verzea I. The instruments used by the internet are online press releases, websites, communication through Social Media platforms, link exchange partnership contacts, the online profile of organizations, discussions on forums. As such, internal communication is performed between departments or depending on the hierarchic position in the organization.

BALAURE, V.

Author information Article notes Copyright and License information Disclaimer. The sale promotion takes place when free promotional objects such as calendars, address books, pens, and even free consultations are being offered, with the purpose of growing the reputation of the health care organization. More than one communication activity can be illustrated on the same time frame Table 2.

Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]: The main objectives of the external communication strategies are the following [ 2 ]: Currently, it was concluded that communication contributes significantly to the management of buying process, covering not only the pre-buying phase but also the buying phase per se [ 9 ].

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The message, which uses different external communication channels, is delivered with the help of campaigns. Please review our privacy policy. This strategy seeks to sell some parts of the organization that balaurf negative effects on the available resources. It applies balaaure Dogs and Dilemmas when the organization is reluctant to invest in them.

The management of external marketing communication instruments in health care services

In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]: It applies to Cash Cows but only in the case markeitng a higher impact on the financial resources of the organization. Uranus Publishing House; It is specific to Dilemmas, as they become Stars.

The matrix anticipates a natural evolution of a campaign.

The promotion policy aims to disseminate information about the activities and services of the health care organization at an extensive level, as well as monitor the perceptions of the targeted populations. Management marketing characteristics and management marketing functions.

The efficiency growth of external marketing communication through management instruments The message, which uses different external communication channels, is delivered with the help of campaigns. Still, the classic management functions as described by the scientific literature can also be added to the above-mentioned functions [ 3 ]:.

Health care Marketing Bucharest: The external marketing communication in health care services The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing balaufe desired outcomes.

Teora Publishing House; Over time, marketing specialists struggled to measure the efficiency of communication campaigns, but they have concluded that the evaluation process is constantly changing. Therefore, the following instruments offer the possibility to measure the efficiency of an external communication campaign in a health care organization [ 8 ]:.

The basic instruments of external communication for sending messages are the following [ 2 ]: The efficiency growth of external marketing communication through management instruments.

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Marketing. Editia a II-a revazuta si adaugita (Virgil Balaure)

Strategii de marketing pentru produse Marketing strategies for products Cluj-Napoca: Principiile marketingului The principles of marketing Bucharest: Nonetheless, when a health care organization wants to communicate with its consumers, this may happen on two strategic directions [ 9 ]: In the absence of scientific methods, the Romanian organizations have higher risks of coming across many issues, as for example [ 7 ]:. Further, the communication process becomes promotion in the marketing environment.

Marketing Communication has the role of informing, convincing, influencing and reminding [ 4 ]. Each communication activity of a health care organization is represented in a circle-like figure.

It applies to Cash cows, which have an uncertain future. In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]: The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing the desired outcomes.

In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]:. Briefly, marketing should be used as a complement of the management activities.

Received Jan 24; Accepted Apr This is an open-access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Nonetheless, when a health care organization wants to communicate with its balaurre, this may happen on two strategic directions [ 9 ]:.

Consequently, management instruments are employed to effectively evaluate the success of a campaign. Abstract In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns.