Digital Mums is a social media training company specialising in getting mums job -ready so they can create flexible careers that fit around family life. From customer experience to data and AI, SapientRazorfish is business reimagined. Learn how we can help drive your company’s digital transformation. If marketers want to understand today’s mom, we had better get in touch with her digital side. CafeMom and my employer Razorfish have.
|Published (Last):||1 May 2012|
|PDF File Size:||14.37 Mb|
|ePub File Size:||19.56 Mb|
|Price:||Free* [*Free Regsitration Required]|
Get our RSS feed. In the mean time why not take our short quiz to find out which course is right for you! The school system as a influence is key here and no doubt will be more so. The Infoseeker usually has a young baby at home digutal is hungry for information on parenting and related products. I did check out bizymomz and found it useful and appealing even to the non-mom set.
New survey delves into the lives of digital moms
Cafemomdigital momsemailRazorfishsocial networkingtext messaging. Once part of a social network, these moms are not just passive consumers, but active participants in activities such as blogging, photo-sharing, engaging in group discussions and building communities based on similar interests. You are commenting using your WordPress. CafeMom has developed a series of cutting-edge sponsorship programs that allow leading brands to join the consumer conversation, add value to members’ lives, and get members talking about sponsor brands in an authentic and viral way.
Leave a Reply Cancel reply Enter your comment here About Razorfish Razorfish, formerly Avenue A Razorfish, is one of the largest interactive marketing and technology companies in the world, and also one of the largest buyers of digital advertising space.
The study found that moms are spending more time on social networks than ever before, turning to them for social, recreational and informational purposes. Our groundbreaking approach to learning gets students ‘job-ready’ like no other training course.
Email to a friend Print this article. To reach the Utility Mom, marketers should align with entertaining widgets and send brand messages through influential women in her circle. Close Overlay Thank You!
Fill in your details below or click an icon to log in: Part one, by Razorfish, concentrates on moms’ adoption of emerging technologies and part two, by CafeMom, deals with the role of social media in their day to day lives. Nothing is more powerful than women helping women and this really comes into its own in our ‘Empowering Women With WorkThatWorks’ Facebook community – designed to help you get your work mojo back.
Subscribe to BizReport Please enter your e-mail here: CafeMom conducted a companion study of 1, active members of CafeMom, combined with CafeMom behavioral and usage data, to achieve a deeper understanding of how and why moms are using social media, and its impact on shopping behavior and purchase decisions. Flexible Hours WorkThatWorks Our groundbreaking approach to learning gets students ‘job-ready’ like no other training course.
No more 9 to 5!
Gain the skills and confidence to return to the workplace, hustle for the roles – and pay ditital you deserve. New York, NY February mun, – A new marketing report by Razorfish and CafeMom indicates that moms’ digital behaviors change remarkably when their children hit 12 years old and that mobile browsing and social media channels are increasingly affecting moms’ buying decisions.
Most Popular White Papers. Total career change, total flexibility. Connecting with Digital Mom through Social Networks CafeMom conducted a companion study of 1, active members of CafeMom, combined with CafeMom behavioral and usage data, to achieve a deeper understanding of how and why moms are using social media, and its impact on shopping behavior and purchase decisions. Digital Mom consists of two companion studies.
Click here to get more info on what we do and find out which course is the best fit for you. Its award-winning client teams provide solutions through their strategic counsel, digital advertising and content creation, media buying, analytics, technology and user experience.
Digital moms are not a niche market. Yes I have experience in one of the above. The first study, conducted by Razorfish–one of the largest digital marketing companies in the world–focuses on how digital moms are adopting emerging technologies.
Moms with children 12 and older are motivated to adopt new technologies to stay in tune with their children. Our Social Media training. Close Overlay Before you start Take a look at our Info Pack here.
She spends a lot of time building her personal profile page, so marketers should explore ways to be included on her virtual real estate and take advantage of viral pass-along.
Whether your goal is to be there at the school gates, cut down on childcare or get a better balance between work and play, our vocational training paves the way for a flexible and fulfilling career. The segments include Groupsters who live to build online communities and the advice-hungry Infoseeker. The Utility Mom typically has the most children at home of all the segments, yet spends the most time online each week and enjoys relaxing with games and quizzes.
If you don’t receive anything within a day, please send an email to hello digitalmums. This isn’t surprising as women are natural relationship builders and, as Chuck Schilling, research director for Nielsen Online pointed out”Moms, in particular, look to the Web to connect with other parents for tips and support, and they aren’t afraid of new technologies”.
Ready to gain in-demand social media skills and kickstart your new flexible freelance career? Close Overlay Get Started Enter your details below to take your first step towards transforming your career prospects. CafeMom’s part of the study – “Connecting with Digital Mom through Social Networks” – found that digital moms are spending more time on social networks than ever before.
Digital Mums: Innovative Social Media Training | Digital Mums
News in your inbox. Build your confidence and a career you love with expert training razrofish social media and digital. Click here to get more info on our accredited training. Razorfish’s Key Findings for Marketers: