Essentials of Marketing [Franc Brassington ] on *FREE* shipping on qualifying offers. Brassington and Pettitt’s Essentials of Marketing is the. ESSENTIALS OF MARKETING. Frances Brassington and Stephen Pettitt. At last! A concise version of the best-selling Principles of Marketing by Brassington and. : Essentials of Marketing (): Frances Brassington, Stephen, Dr. Pettitt: Books.
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Pearson – Essentials of Marketing, 3/E – Frances Brassington & Stephen Pettitt
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Accessible to students with no prior study of Marketing and from all different backgrounds Brassington Essentials is a fun, up to date and interesting introduction to Marketing.
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Written in a lively style with great design, Essentials of Marketing features the following:.